We are Wakaaro
A Belgian agency for bespoke gamification, serious games and interactive learning solutions. From Aalter, for organisations in Belgium, the Netherlands and beyond.
- Based in Aalter
- Physical and digital
- In-house prototyping
- A Think Nova brand
Read our story
Wakaaro is a Belgian agency specialising in the development of gamification programmes, serious games and bespoke interactive learning solutions. We are based in Aalter (Belgium) and work with organisations in Belgium, the Netherlands and beyond: from SMEs and multinationals to educational institutions, non-profit organisations and government bodies.
Our approach is always the same: we start with your objective and target audience, and only then do we choose the game formats that will have the greatest impact. This could be a digital app, a physical board game, a VR simulation or an escape room, but it could just as easily be a combination of several formats. Contrary to what many people think, gamification does not have to be (entirely) digital.
Wakaaro isn't tied to any one specific format, but always seeks out the best solution for your challenge. Want to get to know us? Get in touch today!
What we stand for
Goal
We always start from the objective and do not lose sight of it.
Creativity
Creativity is our strength. We can prototype in-house (laser cutters, 3D printers, software...) to test and adjust ourselves.
Network
Within the team there is also a lot of expertise around learning, communication, marketing, etc. We also have an extensive network with specialists in numerous fields.
Co-creation
Just because we tackle your gamification project doesn't mean that you yourself (or your target audience) don't like being involved. Partnership and co-creation is paramount at Wakaaro.
Our approach: from objective to launch
- 1.
Analysis
Content, goal and audience
- 2.
Concept
The game format with the most impact
- 3.
Prototype and test
Together with you and your audienceTest and refine until it works
- 4.
Development
Physical, digital or both
- 5.
Launch
With communication around it
Read more about our approach
Every project at Wakaaro begins with a thorough analysis of the content, the objectives and the target audience. We don't create games for the sake of it: the game is always a means to achieve a specific goal: training staff, changing behaviour, raising awareness, or making complex information accessible.
Based on this analysis, we embark on an iterative process of concept development, prototyping and testing, always in co-creation with the client and, where possible, with the ultimate target audience. This iterative process is what makes the difference between a game that works and one that falls by the wayside.
Following validation and refinement comes the final development, during which we do not stick to any one particular medium, and launch. We can also provide support with communications surrounding the game: because a good game also deserves a good introduction to the target audience.
Who works with Wakaaro?
- HR and L&D
- Marketing and communication
- Education
- Companies and SMEs
- Non-profit and government
- You?
The team
Wakaaro is a brand owned by Think Nova, based at 26A Brouwerijstraat in Aalter. Behind Wakaaro are Peter and Thomas De Roeck, two passionate gamification experts with backgrounds in finance and product development respectively.
Want to get to know us?
We are happy to visit you for an exploratory chat, with no obligation. Or come and see us in Aalter.
Wakaaro is a brand of Think Nova NV · BTW BE 0870.459.687